Beth Daniels

High Productivity, Low Maintenance.

I am a seasoned communications professional with a lifelong passion for mission-driven organizations and a track record for efficient program management, resource leveraging, and team-building. With more than 20 years in multimedia publishing, editorial managment, and public outreach, I can transform your underdeveloped, fledgling, or struggling publishing program into a thriving business asset.

Specialties:
Corporate communications, editorial workflow management, internal communications, multimedia production, online publishing, publications management, social marketing, strategic planning, writing for print and web.

Communications Consultant
February 2009–present

Deputy Managing Editor | AARP.org, Washington, DC | October 2009–present
Full-time, onsite consultant with AARP Media. I establish and refine editorial production schedules guiding the online publication team's workflow, producing timelines, tasks, and other tools to ensure deadines are met in a fast-paced, daily publishing environment.

Other recent clients include:
                   ** The National Recreation and Park Association (marketing and web management)
                   ** Living LIterature (social marketing and strategic communications)
                   ** United Educators (strategic communications)

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Director of Communications | United Educators, Chevy Chase, MD
March 2005–February 2009

Created and executed internal and external communications plan, including publications strategy, media relations, and internal branding; managed production of corporate media, including print and electronic publications, multimedia projects, and corporate identity pieces; oversaw website content and development, monitored copyright issues and administer ed permissions policies; desktop published monthly risk management newsletters and new product collateral; created and managed department budget; supervised member relations manager, writer-editor, meeting coordinator, and webmaster.
        o    Spearheaded and implemented redesign of corporate website:
              *  Increased download activity by 200% 
              *  Increased membership by 23%
        o    Created member relations function to deepen delivery of resources;
              increased member engagement by 18%
        o    Build capacity for in-house production; shaved 10% off budget first year
        o    Created corporate style guidelines, graphic standards, and publications procedures

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Manager of Publications | Catholic Charities USA, Alexandria, VA
July 2001–December 2004

Coordinated production of all internal electronic and print publications; supervised editorial staff of quarterly membership magazine; desktop published and edited eight professional interest newsletters, program materials, and marketing pieces; created and managed department budget; created internal publications procedures and conducted ongoing training in their use.
          o    Initiated and coordinated internal branding effort
          o    Unified the design and messaging of the organization’s publications
          o    Initiated and supervised redesign of quarterly membership magazine
          o    Increased circulation of quarterly magazine by 40%
          o    Streamlined inventory and fulfillment procedures

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Managing Editor| National Science Teachers Association, Arlington, VA | May 1999–July 2001

Reviewed solicited and unsolicited book manuscripts for publication and selected short list for director’s review; negotiated and drafted contracts with authors; managed copyright process; coordinated and hired freelance writers, reviewers, field testers, editors, and proofreaders; supervised editorial staff; created and managed department budget. Edited 4–5 books per print cycle. Promoted from associate editor, February 2000.
        o    Streamlined reprint and revision process
        o    Established manuscript review procedures
        o    Tripled book production in the first year

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Skills

Adobe Acrobat, Adobe Creative Suite, Audacity, Confluence, Day CQ5, Endeca, Google Analytics, HTML, JIRA, K4, Mac OSX, Microsoft Office, Moveable Type, Omniture, QuickBase, SharePoint, Windows, WordPress, XML for podcasting

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Other Experience

American Folklife Center | Libarary of Congress, Washington, DC,
March–September 2005
Completed 200 hour internship working with the pre-processed 16mm films, video, audio reels, private library, and personal papers of Alan Lomax; created finding guide for Lomax Collection.

Editor/Research Analyst | Consultant, Washington, DC, January 1995–May 1999
Research Assistant | The American University, Washington, DC, August 1994–June 1996
Administrative/Financial Coordinator | National Coalition to Abolish the Death Penalty, Washington, DC, August 1994–November  1995
Program Coordinator | Center for Media and Independent Learning, University of California Extention, Berkeley, CA, September 1993–July 1994

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Education

Doctoral Fellow, Sociology: Justice, The American University, Washington, DC (1994–1996)
M.A., Teaching English as a Foreign Language, American University in Cairo, Egypt (1993)
A.B., Linguistics, University of California at Berkeley, Berkeley, CA (1991)

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Training

Social Media for Communicators, Lawrence Ragan Communications, Las Vegas (March 2008)
Podcasting for Business and Government I, EEI Communications, Alexandria, VA (October 2007)
Integrating Print & Online, Lawrence Ragan Communications, San Francisco (March 2007)
ARM 54: Risk Assessment, Insurance Educational Association, Online (May–July 2006)
Institute for Strategic Communications for Nonprofits, The American University, Washington, DC (May 2004)
Production Techniques & Technologies, EEI Communications, Alexandria, VA (October 2002)
Managing the Publications Department, EEI Communications, Alexandria, VA (September 2000)

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Paper Version

Beth Daniels | 2012 Resume (PDF, 327 KB)
Beth Daniels | 2012 Resume (Word Doc, 24 KB)

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